1. The Quirks of Smallness

    parislemon:

    Joe Pinsker on a unique strategy employed by Herb Hyman, the owner of Coffee Bean & Tea Leaf:

    He determined his shops’ proximity to Starbucks to be such a boon that he began opening locations close to established Starbucks—a sly reversal of the national chain’s strategy. “We bought a Chinese restaurant right next to one of their stores and converted it, and by God, it was doing $1 million a year right away,” Hyman is quoted as saying in Starbucked.

    Rather than run and hide from the big guy, or be terrified of his arrival into town, Coffee Bean started doing the opposite. And they thrived — undoubtedly because it helps to be next to Goliath when you’re trying to get people to pull for David.

    (Also interesting data on small boards versus big boards — which makes total sense.)

    Interesting reading. This ảticle reminds me of the tea and coffee battle between Phuc Long and Starbucks in Saigon

    Reblogged from: parislemon
    1. davidckh82 reblogged this from chobr
    2. chobr reblogged this from parislemon
    3. subtleiconoclast reblogged this from parislemon and added:
      Also, um, it’s a well known economic principle that it is an advantage to be close to your competitors (agglomeration...
    4. bananaparfait reblogged this from parislemon and added:
      Perks of being the second.
    5. chrisdps reblogged this from parislemon and added:
      Fascinating. The retail equivalent of crowding the service box?
    6. paulnatland reblogged this from parislemon
    7. mikebrand reblogged this from parislemon
    8. theliberaltony reblogged this from parislemon
    9. magnificentshibe reblogged this from kenyatta
    10. edporras reblogged this from parislemon
    11. bymichaelandrew reblogged this from parislemon and added:
      Exactly what’s happening with Xiaomi and Apple.
    12. sosallycanwait reblogged this from parislemon
    13. iaeogsbln reblogged this from parislemon
    14. neith-is-here reblogged this from mdssbr
    15. mdssbr reblogged this from kenyatta
    16. kenyatta reblogged this from tanya77
    17. tanya77 reblogged this from evangotlib and added:
      The pilot fish of the coffee world.
    18. lordsnarfdog reblogged this from parislemon
    19. santothewriter reblogged this from parislemon and added:
      Turning the tables on the big guys!
    20. adorabletroublemakers reblogged this from parislemon

Sleepless in Saigon

Paper theme built by Thomas